BrandClause joins: creative checked before it ships
Advertising is where likeness deals meet regulators, platform policies, and brand standards all at once. From today, finished creative is compliance-checked before Semblance releases it — limiting the buyer's exposure and enforcing the talent's red lines in one pass.
A license tells you what you may make. It doesn't tell you whether the thing you made will survive the FTC, a platform's ad-policy desk, or your own client's brand book. That gap — between licensed and shippable — is where advertisers get hurt, and it's the gap this partnership closes: Semblance has partnered with BrandClause, and every advertising booking now runs its finished creative through their analysis engine before release.
How the gate works
- One review, five rule surfaces. A submitted cut — text, image, PDF, or video — is checked against the target market's regulatory rules, the category's rules (health, finance, alcohol…), each placement channel's ad policies, the buyer's own ingested brand guidelines, and the license's red lines matched against the actual output.
- Scored, cited, anchored. Results come back 0–100: approved (90+) releases, 70–89 routes to human review, flagged never ships. Every finding carries the offending excerpt, a fix recommendation, and the verbatim rule it violates — anchored to the exact timestamp or page.
- Fix and re-check, free. Re-analyzing the same asset within fourteen days costs nothing, and reviews return deltas — resolved, still open, new — so revision loops converge instead of churning.
- Agent-native. BrandClause runs an MCP server on the same keys and quotas, so an AI producer can check its own cut, read the findings, fix, and re-check — while the release gate stays on our side, consent-gated as always.
What it protects, honestly
For buyers: fewer platform rejections, a documented pre-clearance record, and someone else's cited rule text instead of a guess. For talent: red lines enforced on the finished output, not just promised in the paperwork — the license said no before/after imagery, and now the frame at 00:12 gets caught. And the honest limit, stated plainly: an automated review is a stronger floor, not a substitute for counsel — novel claims and the evidence behind substantiation still need humans. The desk routes those; it doesn't pretend at them.
The gate is documented on the API page. Details of thresholds and review routing are part of each agreement; nothing on this page is legal advice.