The dispatch
On the record.
Policy read closely, enforcement explained honestly, partnerships and registry milestones — announced here first and kept on the record. The same discipline we ask of a license, applied to our own news.
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2026-07-09
The founder
Built by someone who has been the product: meet Sarah DeAnna
Our founder spent a career as the image — Vogue and Elle, the runways of Dolce & Gabbana and Versace — and wrote a book about owning it. Why a career on the supply side of the likeness economy is the right background for building the licensing layer.
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2026-07-06
Partnership
Greenlight joins as development partner: their roles, our registry
Every character bible is a casting sheet waiting for a cast. Greenlight's 700+ packaged film projects now cast from the registry — matched, licensed with full consent paperwork, and submitted back to their casting boards rights-cleared.
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2026-07-06
Partnership
BrandClause joins as compliance partner: creative checked before it ships
Advertising is where likeness deals meet regulators, platform policies, and brand standards all at once. From today, finished creative is compliance-checked before Semblance releases it — limiting the buyer's exposure and enforcing the talent's red lines in one pass.
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2026-07-06
Partnership
Hollywood Metrics joins as data partner: casting with the receipts
Seventy-four thousand films, $803B in tracked box office, 107 years of cinema — now wired into the registry: track records on profiles, comp context on quotes, and a script-to-casting pipeline across two MCP servers.
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2026-07-06
Policy
The NO FAKES Act is one committee away. Here's what it actually says
We read the reported text of S.4591 so you don't have to: tiered statutory damages, a federal takedown channel with staydown, and license rules the Likeness License schema already enforces. Every claim below is checked against the bill on congress.gov.
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2026-07-06
Enforcement
What a takedown can do — and what it can't
We researched every major platform's actual likeness channel — response requirements, proof demanded, what's still experimental — and the honest finding underneath: takedowns are harm reduction, not eradication. Here's how the desk is built around that truth.
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2026-07-05
Business
Why protection is flat, never per-takedown
Every mature rights industry converged on the same answer: enforcement gets bundled into the platform's cut, flat and scoped — never billed per incident. We researched the precedents so our 12–18% take rate stands on evidence.
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2026-07-06
Partnership
Crestline Global Partners joins Semblance as enforcement counsel
The registry’s enforcement desk now has counsel behind it: CGP brings entertainment, AI-governance, and IP-enforcement practice across four offices and three legal frameworks to every license Semblance issues.
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2026-07-02
Product
Wave 01 preview: the gallery and catalogue are open
Seventeen specimen listings across six disciplines, browsable two ways — a filterable catalogue and an exhibition-style gallery — with no unlicensed face anywhere in sight.
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2026-06-24
Standard
The Likeness License v0.1.2 is public
An open license format for likenesses — think Creative Commons meets a SAG rider — published with its schema, spec, and four worked deals, because standards win by being adopted.
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