Why protection is flat, never per-takedown
Every mature rights industry converged on the same answer: enforcement gets bundled into the platform's cut, flat and scoped — never billed per incident. We researched the precedents so our 12–18% take rate stands on evidence.
A protection product that bills per takedown has a broken incentive at its core: the company profits when things go wrong for you. The industries that have been at this longest — brand protection, stock licensing, music, unions — all landed somewhere else, and their model is the one we adopted.
The precedents
- Brand protection: flat and scoped. Red Points — the biggest player in the space — prices a flat fee by program scope with unlimited detections and takedowns inside it, on a ladder from self-serve to managed enterprise. At the top tier, litigation runs on contingency: a partner firm paid from recoveries, not from your pocket.
- Stock licensing: legal protection inside the license. Getty’s standard content license has Getty defend and indemnify the licensee — attorney’s fees included, no stated cap. Protection as a property of the paper, not an upsell.
- Unions: enforcement as membership. SAG-AFTRA extends Global Rule One to digital replicas — members work under union contracts wherever the work happens, and enforcement travels with the card, funded by dues, never invoiced per grievance.
How the 12–18% maps
Monitoring keyed to every delivered asset, the managed takedown desk with its one-business-day filing commitment, and escalation review by Crestline Global Partners on pre-negotiated terms — all inside the take rate, for every listing, at every price point. Complex litigation is priced per matter, in writing, before anything is filed, with contingency structures where recoveries support them. No per-takedown fees, ever — the whole point of the model is that we do better when you're safe, not when you're not.
Sources and pricing detail in our enforcement research assessment. The full offering: Protection.